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The Alternative Blog

HOME REFRESH

Looking for February interiors inspiration? Here’s our easy and effective ideas to brighten up your home this season. Home refresh with rugs and accessories

TREND ALERT!

Move over Scandi minimalism and welcome brighter colours. We’ve been out and about trend spotting at the Paris shows and closer to home.

Alternative Christmas Gifts

Our guide to the more alternative gifts that some of our creative collaborators and Rug Stars wish to give and get this festive season.

Steve Bakker, The WoolSafe Organisation: We’re talking Wool Care in Covent Garden!

This month, The Campaign for Wool’s annual wool week revolved around the careability of wool. The highlight was a pop-up installation with two huge containers decked out with woolly fashion, furnishings and flooring, and fitted with 40 AEG washing machines showing how easy wool is to care for. We’re talking Wool Care with Steve Bakker of The Woolsafe Organisation, who’s telling us all about the spills and thrills of caring for wool.

Boutique Zoffany for Alternative Flooring

For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.

The Pink House and her new Patterned Carpet

Emily Murray is the founder and editor of The Pink House, an award-winning interiors blog. Emily has chosen our Quirky B Liberty Fabrics Capello Shell patterned carpet for her bedroom, so we thought it’s time to pay a visit.

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The Edit - home style by Alternative