Create your own made to measure rug or carpet runner now with Make Me A Rug

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  • Why should walls have all the fun? 

    Patterned Crafted Carpets - play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.

    Play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.
    View our Patterned Crafted Carpets

  • Smart sustainability

    Faux Carpets,  practical and smart for everywhere and anywhere.

    Man-made, hard wearing ‘look a likey’ carpet. Practical and smart for everywhere and anywhere.
    View Our Faux Carpets

  • We care about treading lightly

    Deep Pile Carpets - choose from our Barefoot eco luxury or our shiny man-made fibre, Plush.

    Carpet to sink your toes into. Choose from our Barefoot eco luxury or our shiny man-made fibre, Plush.
    View our Deep Pile Carpets

  • Get that warm feeling inside

    Make Me A Rug or Runner - made to measure and bespoke combinations, designed exclusively by you.

    Made to measure and bespoke combinations, designed exclusively by you.
    Get creative; Make Me A Rug or Runner

  • Flooring you fall in love with

    Wool Carpets -  so many reasons to choose this perfect luxury investment for your home.

    Wonderful Wool; so many reasons to choose this perfect luxury investment for your home.
    View our Wool Carpets

  • Different feels good

    Natural Fibre Carpets - Sisal, Jute, Coir and Seagrass textural heaven for your feet.

    Wholesome naturalness spinning through; Sisal, Jute, Coir and Seagrass textural heaven for your feet.
    View our Natural Fibre Carpets

For us, it’s never just a carpet. From our earliest days we’ve set about making carpets, rugs and runners that get as much attention and adulation as any other interiors feature. Made from the finest wool, sisal, coir, seagrass, jute and faux materials from around the world. Our collaborations with leading interior designers allow us to push the boundaries in flooring design.

We’re a beacon of creativity in the world of interiors, always looking to surprise and excite people with new ideas on colour, texture and pattern.

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Our Vision is to be in the hearts,
minds and homes of stylish
individuals everywhere.

The Alternative Blog

Read our latest stories on product features & events.

Trending Updates To Freshen Your Spring Décor

Anywhere Rope Natural Carpet Refresh your home with a breath of fresh air this spring. Discover the art of seasonal decorating and embrace a colour palette of soft pastels, earthy tones and organic textures to help transition into the new season. It’s time to shed those heavy winter layers and transform your space into a…

A home with a musical history

Jessica Jonzen is the Co-Founder of digital homes and lifestyle magazine The Home Page, and creative content consultancy Studio Home Page. In the summer of 2023, she moved into a converted barn with a stellar musical history and set about updating it for its next chapter. We caught up with her to find out more…

The Sweet Life Renovation: A style journey through Amira’s vintage home

Amira Hashish, aka @thedesigneditor, is a seasoned editorial and Creative Director with 20 years of experience in publishing and multi-discipline journalism. She is not only the founder of creative and interiors studio Rapport, but she is also Editor-in-Chief of Neighbourhood Edit magazine. Despite her hectic schedule, Amira embarked on a renovation journey to transform a former…

Embracing joy with Kit & Co

Megan Robson is the creative force behind Kit & Co. Her distinctive style effortlessly combines colour and print to create spaces that are both cosy and elegant. With a following of 113k and counting, it’s clear that Megan has captured the hearts of many. We were thrilled to collaborate with Megan and see how she…

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Tag photos of your home with #alternativeflooring.

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The Edit - home style by Alternative