Create your own made to measure rug or carpet runner now with Make Me A Rug

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  • Flooring you fall in love with

    Wool Carpets -  so many reasons to choose this perfect luxury investment for your home.

    Wonderful Wool; so many reasons to choose this perfect luxury investment for your home.
    View our Wool Carpets

  • Smart sustainability

    Faux Carpets,  practical and smart for everywhere and anywhere.

    Man-made, hard wearing ‘look a likey’ carpet. Practical and smart for everywhere and anywhere.
    View Our Faux Carpets

  • Why should walls have all the fun? 

    Patterned Crafted Carpets - play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.

    Play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.
    View our Patterned Crafted Carpets

  • Different feels good

    Natural Fibre Carpets - Sisal, Jute, Coir and Seagrass textural heaven for your feet.

    Wholesome naturalness spinning through; Sisal, Jute, Coir and Seagrass textural heaven for your feet.
    View our Natural Fibre Carpets

  • We care about treading lightly

    Deep Pile Carpets - choose from our Barefoot eco luxury or our shiny man-made fibre, Plush.

    Carpet to sink your toes into. Choose from our Barefoot eco luxury or our shiny man-made fibre, Plush.
    View our Deep Pile Carpets

  • Get that warm feeling inside

    Make Me A Rug or Runner - made to measure and bespoke combinations, designed exclusively by you.

    Made to measure and bespoke combinations, designed exclusively by you.
    Get creative; Make Me A Rug or Runner

For us, it’s never just a carpet. From our earliest days we’ve set about making carpets, rugs and runners that get as much attention and adulation as any other interiors feature. Made from the finest wool, sisal, coir, seagrass, jute and faux materials from around the world. Our collaborations with leading interior designers allow us to push the boundaries in flooring design.

We’re a beacon of creativity in the world of interiors, always looking to surprise and excite people with new ideas on colour, texture and pattern.

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Our Vision is to be in the hearts,
minds and homes of stylish
individuals everywhere.

The Alternative Blog

Read our latest stories on product features & events.

Embracing joy with Kit & Co

Megan Robson is the creative force behind Kit & Co. Her distinctive style effortlessly combines colour and print to create spaces that are both cosy and elegant. With a following of 113k and counting, it’s clear that Megan has captured the hearts of many. We were thrilled to collaborate with Megan and see how she…

On my Christmas list…

With the countdown to Christmas, it’s no surprise that many of us are looking to dress up our homes with some Christmas decor and festive cheer. We asked a few of our Alternative friends what’s on their Christmas wishlist and any to share any holiday traditions. Patrick O’Donnell We stepped inside the stunning Worcestershire home…

A Carpet of Curiosity

Quirky Curiosity is a new richly patterned wool carpet, boldly coloured and intricate in nature. It joins Alternative’s award-winning Quirky collection created in collaboration with some of our best-loved interior decorators, textile artists and design students. This design is by Aamina Desai (BA Hons Textiles Design, University of Central Lancashire) the winner of Alternative Flooring…

A home bursting with colour

Melissa Warnock, aka @honeybeeandhollie, has attracted a devoted following with her love for florals, colour, pattern, wallpaper and a passion for DIY. She describes designing and decorating as her ultimate source of joy, constantly experimenting with new ideas despite making occasional mistakes. For her recent upstairs renovation, she selected our gorgeous Wool Milkshake carpet. We…

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The Edit - home style by Alternative