Let your imagination run wild. Choose from tried-and-tested traditional to gorgeous British woven art rugs. Where will your imagination take you? Go stripey, designer, rocky or demure.
Browse through our selection of wonderful, 'shoes-off' snuggly rugs below. Select your favourite and then make it into a bespoke, made to measure rug with your choice of border style, fabric and colour. Simply click through on the swatch image, or start designing your rug now using our online Make Me A Rug.
Be sure to check out our exclusive designer ranges from Ben Pentreath, Margo Selby & Ashley Hicks.
Create your own personalised rug or carpet runner that will enhance any room. Start from scratch or pick from our bestsellers for some great inspiration.
Life can be complicated, simplify with our Everyday Favourites selection of ready made rugs. Order online and collect from your local Retail Partner within 2 weeks.
Talented British designers working their magic in texile floor coverings. Our designer rugs are crafted to add style and comfort to any living space. Order and collect from your local Retail Partner within 2 weeks.
We asked interior tastemakers to create their own bespoke Alternative Flooring rug or runner.
Using our fabulous online Make Me A Rug designer, these pillars of the design world chose floor coverings and border combinations which match their individual personalities and spaces. Whether they chose to create a personalised bound rug or runner, the results are stunning.
Follow us on Instagram for all of the latest on products and trends.
Tag photos of your home with #alternativeflooring.
Subscribe to our newsletter to receive fun and fabulous interiors inspo straight to your inbox.