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The Alternative Blog

CELEBRATE Great British Pattern

It’s time to celebrate the Queen’s 90th birthday! It’s also time to shout about great British design and our nation’s love of pattern.

Prepping & Propping: The day in the life of an interior stylist…

As a stylist Susie helps create beautiful and inspiring editorial and advertising shoots for some of the world’s leading interiors magazines and brands. Susie has been ‘shopping, propping and making things look pretty’ for more than 15 years.

The 6 Key Trends for 2016 That Will Endure

New Year, new trends. Carole King is an Interior Designer and author of Dear Designer’s Blog where she writes daily about current trends, shopping tips and anything else that inspires her.

Christmas Collage

In the lead up to Christmas, this winter we need some cosy colour and pattern on the chilly, grey days to warm our homes, lift our spirits and have some fun.

Britain’s Cool Club

Alternative Flooring is a member of Britain’s Coolest Club – the 2015/16 CoolBrands, where innovation, originality, authenticity and desirability are just some of the cool qualities that count.

Wool Week 2015

The wonderful thing about Wool Week is that every year there is always something a little ‘alternative’ about it!

Trends v. timelessness – Ben Pentreath for Alternative Flooring

Ben Pentreath is an interior and architectural designer, shopkeeper, author and journalist. From his two design studios in the heart of London’s Bloomsbury, Ben works on a huge variety of buildings.

Six key summer looks

A round up of the key summer trends from the runways and how to transform them into our homes.

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