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Give fleece a chance… The Campaign for Wool Student Design Competition Winner!

We caught up with Louisa Knapp, winner of The Campaign for Wool Student Design Competition, to talk British design and the wonders of wool.

Laura Jackson

We caught up with broadcaster, author and tastemaker Laura Jackson to talk about interior inspiration and what makes a house a home.

Creative Collaborations: See how we created Stair Art with some of Britain’s best designers

We relished the chance to team up with Ella Doran, Margo Selby and Divine Savages with their magical patterns reimagined as arty runners.

Art without walls: an Alternative wool experience at Britain’s first dedicated sculpture park

Art without walls: an Alternative experience at Britain’s first dedicated sculpture park. Read our exclusive interview with Amanda Peach from Yorkshire Sculpture Park (YSP) and find out how the ‘Waterlake’ runner by Ella Doran for Alternative Flooring was created.

Ella Doran: Sheep to Seat, Fleece to Floor

Award-winning homewares designer Ella Doran tells us about what inspired Sheep to Seat, Fleece to Floor project in our Q&A….

Boutique Zoffany for Alternative Flooring

For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.

The Pink House and her new Patterned Carpet

Emily Murray is the founder and editor of The Pink House, an award-winning interiors blog. Emily has chosen our Quirky B Liberty Fabrics Capello Shell patterned carpet for her bedroom, so we thought it’s time to pay a visit.

The story of ‘Authentic Lucienne’ by Paula Day

Here Robin and Lucienne Day’s daughter Paula Day, founder of The Robin and Lucienne Day Foundation, tells how she has collaborated with Alternative Flooring to bring authentic Lucienne Day patterned carpet designs back in production.

In the making with Margo Selby

From seaside to ticking, stripes never really go out of style. The new Margo Selby Stripes for Alternative Flooring take this classic design staple in fresh directions. We talk to one of our favourite collaborators, the award-winning woven textile designer Margo Selby about her latest collection for Alternative Flooring.

Discover the coolest carpet collaborations

Lorna Haigh, head of creative and marketing at Alternative Flooring is making carpet cool. She has scouted some of the UK’s best designers who have added great British pattern to the award-winning Quirky B collection.

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