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Prepping & Propping: The day in the life of an interior stylist…

As a stylist Susie helps create beautiful and inspiring editorial and advertising shoots for some of the world’s leading interiors magazines and brands. Susie has been ‘shopping, propping and making things look pretty’ for more than 15 years.

The 6 Key Trends for 2016 That Will Endure

New Year, new trends. Carole King is an Interior Designer and author of Dear Designer’s Blog where she writes daily about current trends, shopping tips and anything else that inspires her.

Britain’s Cool Club

Alternative Flooring is a member of Britain’s Coolest Club – the 2015/16 CoolBrands, where innovation, originality, authenticity and desirability are just some of the cool qualities that count.

Six key summer looks

A round up of the key summer trends from the runways and how to transform them into our homes.

Rockett St George share new season trends

Rockett St George is an online emporium of expressive homeware with an exceptional quirky style that inspires and delights. Here Jane shares some of her new season trends which include Alternative’s very own Quirky Tess.

My winter bedroom Q&A With Lorna and Marina…

Lorna Haigh, Alternative Flooring’s head of marketing and Marina Guirey, the founder of The Linen Works reveal what makes their bedrooms cosy this winter.

Guest Blog: Modern Cool – what does it mean to be cool these days?

Stephen Cheliotis, Chairman of the CoolBrands Council UK and Chief Executive of The Centre for Brand Analysis. As a previous Alternative guest blogger, we invited Stephen back to ask a few more questions about ‘Modern Cool’ and CoolBrands 2014/15 and why he felt Alternative Flooring had won this tribute for two years on the trot.

Guest Blog: Alternative gets into bed with CoolBrand friend The French Bedroom Company

The French Bedroom Company is home of award winning French style furniture & progressive design. Their ethos is simple: offer French furniture that exudes elegance.

Paris, London

It’s always tricky to pinpoint trends at such a vast show as Maison, Paris. We were overwhelmed by the sheer size of this fair, the number of halls and the endless exhibitors. It takes a few weeks to grasp the full scope of Maison but it’s is a key place to track both emerging and existing trends in product, surface, pattern, shape, colour and material.

Guest Blog: Stephen Cheliotis, Chairman of the CoolBrands Council UK

Stephen is a leading brand consultant and commentator with a wealth of experience in brand and market evaluations and in providing strategic marketing and business counsel to senior management.

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