25 years of fabulous flooring with Lorna Haigh, the creative and marketing director at Alternative Flooring.
The Alternative Blog
We caught up with Noble Isle to chat about their engaging and authentic story. Like us, this is an award–winning British brand with a shared love of sustainably and natural ingredients.
Tis the season to keep your toes warm and happy! We have asked like-minded British brand Smalls, to tell us why they love wool.
As we start to wrap up for winter, we thought this is the perfect time to discover why bedrooms love carpets.
This month, The Campaign for Wool’s annual wool week revolved around the careability of wool. The highlight was a pop-up installation with two huge containers decked out with woolly fashion, furnishings and flooring, and fitted with 40 AEG washing machines showing how easy wool is to care for. We’re talking Wool Care with Steve Bakker of The Woolsafe Organisation, who’s telling us all about the spills and thrills of caring for wool.
Flooring is where wool excels. Let’s spin some of the benefits of wool carpets in the home. Practically speaking wool is resilient, stain resistant, flame-retardant, a natural insulator and as a soundproofer brings much welcomed peace and quiet to interiors.
Discover how Sisal, Coir, Jute and Seagrass woven flooring can bring a natural presence from the loom to our living rooms for SS17. Try our Alternative high-fibre diet in your interiors.
Wool Week is always a whirlwind of activity! This year the Wool BnB gave us all a moment to be proud of! It was intended to be a truly creative space showcasing a colourful mix of the potential of wool to make a home comfortable, tactile and visually stimulating. The fabulous flooring in the living areas was provided by Alternative Flooring with Liberty Fabrics collection.
Alternative Flooring loves wool and we swiftly got into the spirit for Woolly Hat Day, but our highlight of Wool Week was taking part in The Campaign for Wool’s first ever Wool BnB where everything from carpets to cardigans was made of this most natural of fibres.
We know that our readers are smart, so we are going to straighten out the difference between herringbone and chevron flooring.
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