Colour and texture with a splash of Nigerian and Jamaican heritage best describe Kemi’s home style. Here’s our Q&A with Kemi, founder and editor of Cottage Noir…
Read More →
The Alternative Blog
25 years of fabulous flooring with Lorna Haigh, the creative and marketing director at Alternative Flooring.
Read More →
We caught up with Louisa Knapp, winner of The Campaign for Wool Student Design Competition, to talk British design and the wonders of wool.
Read More →
Inside Dee Koppang O’Leary’s home: the London based Norwegian TV and film Director shows us her brand new carpet runner by Alternative Flooring.
Read More →
We caught up with Noble Isle to chat about their engaging and authentic story. Like us, this is an award–winning British brand with a shared love of sustainably and natural ingredients.
Read More →
Emilio Pimentel-Reid talks to us about his brilliant new book Bold British Design.
Read More →
The co-founders tell us more about the IDC and break down some myths about interior design in our Q&A….
Read More →
We caught up with broadcaster, author and tastemaker Laura Jackson to talk about interior inspiration and what makes a house a home.
Read More →
We’re talking SHOW ME MY ROOM with Kirsty Barton, Alternative’s digital guru and one of the creative folk behind our brilliant new visualiser for floors.
Read More →
Make your home happy! Our easy tips to refresh your interiors after the festivities.
Read More →
This month, The Campaign for Wool’s annual wool week revolved around the careability of wool. The highlight was a pop-up installation with two huge containers decked out with woolly fashion, furnishings and flooring, and fitted with 40 AEG washing machines showing how easy wool is to care for. We’re talking Wool Care with Steve Bakker of The Woolsafe Organisation, who’s telling us all about the spills and thrills of caring for wool.
For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.
Creative duo Mini Moderns choose their perfect rugs. Keith’s Rug Stars choice is a Wool Milkshake Coconut rug and Mark’s Rug Stars choice is a patterned Quirky B Honeycomb Moss rug designed with our bespoke Make Me A Rug service.
Interior Stylist and TV personality, Sophie Robinson’s Rug Stars choice is a Quirky B Flowers of Thorpe Summer Garden with a single cotton border in Navy. This patterned rug is inspired by Liberty Fabrics Summer Garden design.
