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The Alternative Blog

TREND ALERT!

Move over Scandi minimalism and welcome brighter colours. We’ve been out and about trend spotting at the Paris shows and closer to home.

Steve Bakker, The WoolSafe Organisation: We’re talking Wool Care in Covent Garden!

This month, The Campaign for Wool’s annual wool week revolved around the careability of wool. The highlight was a pop-up installation with two huge containers decked out with woolly fashion, furnishings and flooring, and fitted with 40 AEG washing machines showing how easy wool is to care for. We’re talking Wool Care with Steve Bakker of The Woolsafe Organisation, who’s telling us all about the spills and thrills of caring for wool.

Boutique Zoffany for Alternative Flooring

For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.

Discover the coolest carpet collaborations

Lorna Haigh, head of creative and marketing at Alternative Flooring is making carpet cool. She has scouted some of the UK’s best designers who have added great British pattern to the award-winning Quirky B collection.

Guest Blog: Bunny Turner of Turner Pocock Interior Design

Turner Pocock is an award-winning interior design practice established in 2007 by Bunny Turner and Emma Pocock. The company has offices in London and Geneva. Turner Pocock is in House & Garden’s 100 leading interior designers and Andrew Martin’s Interior Design Review featuring the world’s top designers.

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The Edit - home style by Alternative