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The Alternative Blog

Guest Blog: Modern Cool – what does it mean to be cool these days?

Stephen Cheliotis, Chairman of the CoolBrands Council UK and Chief Executive of The Centre for Brand Analysis. As a previous Alternative guest blogger, we invited Stephen back to ask a few more questions about ‘Modern Cool’ and CoolBrands 2014/15 and why he felt Alternative Flooring had won this tribute for two years on the trot.

Guest Blog: Margo Selby for Alternative Flooring

Margo Selby is a woven fabric designer who produces contemporary textile products which take weaving to a new level with innovative mixtures of yarn, graphic pattern and colour.

Guest Blog: Little Greene Paint & Alternative

Little Greene’s eco-friendly paint and wallpaper catalogues over 300 years of the best in English decoration.
Its mission is to provide the best quality paints at affordable prices, which are manufactured in the UK with minimal impact on the environment. They let both you and your walls breathe easily, and respect the fabric of your building, whatever its age.

Alternative Highland Fling with Tartan

Tartan has dressed kings, festooned castles, graced catwalks and now warms our floors. There are over 7,000 tartans on record with new designs being whipped up all the time.

Guest Blog: Stephen Cheliotis, Chairman of the CoolBrands Council UK

Stephen is a leading brand consultant and commentator with a wealth of experience in brand and market evaluations and in providing strategic marketing and business counsel to senior management.

Alternative Summer Brochure: This is what we get up to on the hottest days of the year…

See how 7am Creative and award-winning stylist Melinda Ashton-Turner work their magic in creating the new Alternative Flooring brochure. AND it’s Lorna Haigh, the marketing guru at Alternative Flooring who is the ace producer and fits all the pieces into place.

Guest Blog: Ric Frankland of UK-based dwelle

Manchester architect Ric Frankland is the director of dwelle and originator of these carefully designed micro-buildings that are highly sustainable. These award-winning ‘dwelle-ings’ can achieve zero carbon status.

Guest Blog: New Trends are Afoot by Melinda Ashton Turner, Interiors Stylist

Melinda Ashton Turner is an Interiors Stylist. Originally trained as an Interior Designer, Melinda has been working as Interior Stylist and Art Director since 1990. Over her career she has been Style Editor of Australian Vogue Living, Decoration Editor of Homes & Gardens UK and Style Director of Inside Out (UK).

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