The co-founders tell us more about the IDC and break down some myths about interior design in our Q&A….
The Alternative Blog
Looking for February interiors inspiration? Here’s our easy and effective ideas to brighten up your home this season. Home refresh with rugs and accessories
For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.
Journalist, author and award winning blogger Kate Watson-Smyth’s Rug Stars choice is a made to measure Wool Pebble Stade carpet with a Thick Stripe Grey border.
Elle Decoration’s March cover declares that colour is bold, brighter and better in an issue that has its first ever dedicated colour section. Discover how we transform these trends into flooring.
Forget stars and stripes, florals and stripes make the perfect pairing this summer. Pattern play is all the rage on the catwalks walks with eye-popping florals mixing with stripes in every which way. It’s a winning fashion combination that is inspiring interiors too.
Lorna Haigh, head of creative and marketing at Alternative Flooring is making carpet cool. She has scouted some of the UK’s best designers who have added great British pattern to the award-winning Quirky B collection.
Discover how Sisal, Coir, Jute and Seagrass woven flooring can bring a natural presence from the loom to our living rooms for SS17. Try our Alternative high-fibre diet in your interiors.
Once the Christmas clutter is cleared, the next step is to think about how you can streamline your space. We all dream of building up, out or down, but there are other ways to unlock the space that you already have. What about supersizing all doors and adding a striped carpet runner like our Mr Blue Sky to give the illusion of space?
Wool Week is always a whirlwind of activity! This year the Wool BnB gave us all a moment to be proud of! It was intended to be a truly creative space showcasing a colourful mix of the potential of wool to make a home comfortable, tactile and visually stimulating. The fabulous flooring in the living areas was provided by Alternative Flooring with Liberty Fabrics collection.
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