10% discount on made to measure and ready-made rugs and runners with SUMMER10

close basket

Your favourite products have been saved in your wishlist, click the heart to view them anytime.
View Wishlist

The Alternative Blog

Why Cwtch is the New Hygge

Alternative Flooring and Melin Tregwynt got together at The Campaign for Wool’s first ever Wool BnB. We are now thrilled to welcome Eifion Griffiths (the owner of Melin Tregwynt) to be our guest blogger talking all things cwtch.

Nice to see ewe…at Wool BnB

Alternative Flooring loves wool and we swiftly got into the spirit for Woolly Hat Day, but our highlight of Wool Week was taking part in The Campaign for Wool’s first ever Wool BnB where everything from carpets to cardigans was made of this most natural of fibres.

How to decorate with rugs with Kate Watson-Smyth

For the first time Alternative Flooring’s Make Me A Rug service offers Quirky B pattern along with lots of new borders. This fabulous service has a new video featuring fellow rug lover and number 1 interiors blogger, Kate Watson-Smyth.

CELEBRATE Great British Pattern

It’s time to celebrate the Queen’s 90th birthday! It’s also time to shout about great British design and our nation’s love of pattern.

Prepping & Propping: The day in the life of an interior stylist…

As a stylist Susie helps create beautiful and inspiring editorial and advertising shoots for some of the world’s leading interiors magazines and brands. Susie has been ‘shopping, propping and making things look pretty’ for more than 15 years.

Herringbone and tweed get hip on texture

We know that our readers are smart, so we are going to straighten out the difference between herringbone and chevron flooring.

Christmas Collage

In the lead up to Christmas, this winter we need some cosy colour and pattern on the chilly, grey days to warm our homes, lift our spirits and have some fun.

Wool Week 2015

The wonderful thing about Wool Week is that every year there is always something a little ‘alternative’ about it!

Trends v. timelessness – Ben Pentreath for Alternative Flooring

Ben Pentreath is an interior and architectural designer, shopkeeper, author and journalist. From his two design studios in the heart of London’s Bloomsbury, Ben works on a huge variety of buildings.

Six key summer looks

A round up of the key summer trends from the runways and how to transform them into our homes.

Sign up for Alternative News Sign Up!

Subscribe to our newsletter to receive fun and fabulous interiors inspo straight to your inbox. 

By joining our mailing list you consent to having your data processed as shown in our privacy policy.

The Edit - home style by Alternative