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The Alternative Blog

Be cool and confident with Pedlars

Pedlars is a family-run business based in North Wales with a general store and café in Notting Hill. Founder, Charlie Gladstone, shares his decorating tips about giving your home its personality .

Rockett St George share new season trends

Rockett St George is an online emporium of expressive homeware with an exceptional quirky style that inspires and delights. Here Jane shares some of her new season trends which include Alternative’s very own Quirky Tess.

Guest Blog: Modern Cool – what does it mean to be cool these days?

Stephen Cheliotis, Chairman of the CoolBrands Council UK and Chief Executive of The Centre for Brand Analysis. As a previous Alternative guest blogger, we invited Stephen back to ask a few more questions about ‘Modern Cool’ and CoolBrands 2014/15 and why he felt Alternative Flooring had won this tribute for two years on the trot.

Guest blog: Arabella McNie, Curator of Campaign for Wool Interiors Collection

This month our guest blogger is Arabella McNie, the curator of the Campaign for Wool Interiors Collection, which is part of the fifth anniversary celebrations of HRH The Prince of Wales’ Campaign for Wool.

Guest Blog: Ashley Hicks

Ashley Hicks has designed two distinct patterned carpets called Chainmail and Daisy for Alternative Flooring’s new Quirky B – a broadloom patterned carpet collection that launches at Decorex International.

Guest Blog: Margo Selby for Alternative Flooring

Margo Selby is a woven fabric designer who produces contemporary textile products which take weaving to a new level with innovative mixtures of yarn, graphic pattern and colour.

Guest Blog: Alternative gets into bed with CoolBrand friend The French Bedroom Company

The French Bedroom Company is home of award winning French style furniture & progressive design. Their ethos is simple: offer French furniture that exudes elegance.

Alternative Highland Fling with Tartan

Tartan has dressed kings, festooned castles, graced catwalks and now warms our floors. There are over 7,000 tartans on record with new designs being whipped up all the time.

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The Edit - home style by Alternative