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The Alternative Blog

Alternative Cottage Charm with Kemi Lawson

Colour and texture with a splash of Nigerian and Jamaican heritage best describe Kemi’s home style. Here’s our Q&A with Kemi, founder and editor of Cottage Noir…

BOLD BRITISH DESIGN

Emilio Pimentel-Reid talks to us about his brilliant new book Bold British Design.

The Interior Design Collective

The co-founders tell us more about the IDC and break down some myths about interior design in our Q&A….

Laura Jackson

We caught up with broadcaster, author and tastemaker Laura Jackson to talk about interior inspiration and what makes a house a home.

Smalls: Happy underneath it all

Tis the season to keep your toes warm and happy! We have asked like-minded British brand Smalls, to tell us why they love wool.

IS BLACK THE NEW PINK?

We caught up with Emily Murray from The Pink House for an update on how to decorate children’s bedrooms. Find out how in our latest blog post.

Drama for the home with Divine Savages

When Divine Savages wanted patterned carpet on their floors they turned to Alternative Flooring. It is time for a behind-the-scenes house tour and a chat with Jamie and Tom for some insider inspiration.

HOME REFRESH

Looking for February interiors inspiration? Here’s our easy and effective ideas to brighten up your home this season. Home refresh with rugs and accessories

The Big Sleep: Why bedrooms love carpet with Lorna Haigh

As we start to wrap up for winter, we thought this is the perfect time to discover why bedrooms love carpets.

Boutique Zoffany for Alternative Flooring

For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.

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The Edit - home style by Alternative