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The Alternative Blog

THE NEW MIX & MATCH

Four great ways to give your home autumn glow and glamour. The new mix & match interior trend explained.

TREND ALERT!

Move over Scandi minimalism and welcome brighter colours. We’ve been out and about trend spotting at the Paris shows and closer to home.

Alternative Christmas Gifts

Our guide to the more alternative gifts that some of our creative collaborators and Rug Stars wish to give and get this festive season.

New Year Decorating Resolutions with Alternative Flooring

Once the Christmas clutter is cleared, the next step is to think about how you can streamline your space. We all dream of building up, out or down, but there are other ways to unlock the space that you already have. What about supersizing all doors and adding a striped carpet runner like our Mr Blue Sky to give the illusion of space?

Six key summer looks

A round up of the key summer trends from the runways and how to transform them into our homes.

Guest Blog: Modern Cool – what does it mean to be cool these days?

Stephen Cheliotis, Chairman of the CoolBrands Council UK and Chief Executive of The Centre for Brand Analysis. As a previous Alternative guest blogger, we invited Stephen back to ask a few more questions about ‘Modern Cool’ and CoolBrands 2014/15 and why he felt Alternative Flooring had won this tribute for two years on the trot.

Guest Blog: Alternative gets into bed with CoolBrand friend The French Bedroom Company

The French Bedroom Company is home of award winning French style furniture & progressive design. Their ethos is simple: offer French furniture that exudes elegance.

Paris, London

It’s always tricky to pinpoint trends at such a vast show as Maison, Paris. We were overwhelmed by the sheer size of this fair, the number of halls and the endless exhibitors. It takes a few weeks to grasp the full scope of Maison but it’s is a key place to track both emerging and existing trends in product, surface, pattern, shape, colour and material.

Guest Blog: Little Greene Paint & Alternative

Little Greene’s eco-friendly paint and wallpaper catalogues over 300 years of the best in English decoration.
Its mission is to provide the best quality paints at affordable prices, which are manufactured in the UK with minimal impact on the environment. They let both you and your walls breathe easily, and respect the fabric of your building, whatever its age.

Guest Blog: Stephen Cheliotis, Chairman of the CoolBrands Council UK

Stephen is a leading brand consultant and commentator with a wealth of experience in brand and market evaluations and in providing strategic marketing and business counsel to senior management.

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The Edit - home style by Alternative